The Hôtel du Louvre is 5 years old. In 2018, this establishment represented a construction investment of more than 8 million euros. The hotel currently hires 26 employees, mainly from the Lens district. Since 2022, the management of the establishment has a new "Chief Manager": Myriam Castelain, who spent more than twenty years at Domaine de La Chartreuse du Val Saint-Esprit, in Gosnay.
Brand of the Esprit de France hotel group, the Hôtel du Louvre, ideally located just opposite the Museum, is one of 12 hotels located in France (10 in Paris and one in Aix-en-Provence)
An exchange with the Lens director and her group marketing director, Julie Desvaux, allowed us to better understand their strategy and their challenges: “ the trend is the very marked development of business customers. Myriam Castelain mentions historical and regular customers (Transdev, Trilium, Paragon etc.) but confirms her desire to push the target of business customers. the ACC Gigafactory in Douvrin with its 400 jobs, its executives and its flock of customers or subcontractors coming to Douvrin Billy-Berclau for business can constitute a significant windfall...Julie evokes her daily concern: optimum quality. The hotel must offer services in accordance with the standard implied by a 4 star, one of the internal challenges is therefore "to train, unite and retain teams “Another challenge will also be to consolidate the market shares represented by an international clientele which only constitutes 20% of the people accommodated in one of the 52 rooms of the old settlement, which has become a designer, pleasant and comfortable place.
The board of Spirit of France,was in Lens on February 1 to celebrate this anniversary. We were able to learn that a partnership with the Liévinois of the very young company Cycling tour company, start-up passed through our Innovation Park et now located in Vivvalley, which offers business seminars would work regularly with the brand! Beautiful joint projects in perspective.
